Our Story

Founded in the Netherlands, in 2007, Legend is a leading brand in exclusive funeral products. With a focus on refinement, craftsmanship, and innovation, we have established ourselves as the destination for premium urns, memorial jewelry, and commemorative objects.

Our mission is to honor every memory in a unique and meaningful way. We blend traditional craftsmanship with modern designs, ensuring each product reflects timeless beauty and personal significance.

At Legend, we believe in connecting generations through tangible memories. Our products are designed to carry stories and emotions, passed down from one generation to the next, ensuring the past remains an integral part of the future. Each piece tells a story, strengthening bonds between loved ones, even beyond life.

In addition to their emotional value, our products are also regarded as investments and works of art. Each item in our collection is meticulously crafted, often in collaboration with renowned designers and artists. These exclusive pieces are not just tributes to life but also unique artworks that combine beauty and heritage. They offer lasting value—both personal and financial—becoming part of a legacy that spans generations.

Legend is proud to be part of a global network of trusted suppliers and designers, all committed to delivering products of the highest quality. Each item is carefully selected to meet the highest standards and cherish the most intimate memories.

Discover Our Story
Learn more about the inspiration behind our collections and discover how we continue to innovate in preserving memories with the utmost respect. Let us help you create a lasting connection between the past, present, and future.

HOW CAN WE HELP YOU?
Our Client Services team is here to answer all your questions and guide you into the world of Legend.

CONTACT OUR CLIENT SERVICES

""At Legend, we design timeless pieces that connect generations—honoring the past, celebrating the present, and inspiring the future with stories of love and remembrance." — Joost, Co-Founder & Design Strategist"
Joost
Co-Founder & Design Strategist
""In a world of uniformity, Legend dares to be different—creating heartfelt, one-of-a-kind designs that truly reflect the uniqueness of every life lived.""
Sander
Co-Founder & Creative Visionary

Timeline of Legend

  • 80/81

    Birth of the Founders Joost and Sander are born, destined to one day create something extraordinary.

  • 1984

    First Meeting at Primary School Joost and Sander meet for the first time, laying the foundation for a lifelong friendship built on creativity and ambition.

  • 2007

    The Birth of a Vision Legend takes its first steps with a carefully curated collection of memorial products from across the globe. For items that didn’t exist, we designed and crafted custom-made pieces, ensuring every client’s wishes could be uniquely fulfilled.

  • 2012

    The Spark Ignites Joost and Sander recognize that the existing assortment no longer meets the needs of a changing market and those seeking more than the ordinary. The answer is clear: intensify collaborations with artists and craftsmen to create even more extraordinary and unique products.

  • 2023

    A New Era Begins introduces its own exclusive collection, designed to meet the desires of those who dare to be different. This new line redefines memorial products, offering contemporary, bespoke creations for people who seek more than the conventional.